Geofencing marketing allows companies & advertisers to serve display ads and target people in very precise areas and the places they go such as competitor locations, convention centers, retail locations, malls, event centers, neighborhoods, crosswalks, and as small as 5 square foot locations. Geofencing marketing come in many forms includes being able to reach people utilizing IP Address targeting as well as GPS targeting, utilizing latitude and longitude coordinate (which is the most precise form of geofencing), but overall it’s the chance to utilize one’s physical location to indicate behavioral intent.